Exora Arrived at Brunei, Third Export Market After Indonesia and SIngapore

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HUNDREDS flock to see the unveiling of the first Malaysian multipurpose vehicle (MPV) `Exora’ by Malaysian car manufacturer Proton when it made an official debut here in Brunei at a launching ceremony held at the Rizqun International Hotel yesterday.
Present at the launching ceremony were the Brunei-Muara District Officer, Dato Paduka Haji Md Yusof bin Bakar, High Commissioner of Malaysia to Brunei Darussalam, Dato’ Ku Jaafar Ku Shaari and representatives from proton Holdings Berhad, as well as from Worldwide Motor Sdn Bhd, the sole distributor of Proton cars in Brunei.
Brunei is the third export market for the Exora after entering the Singapore and Indonesia markets earlier this year. The Exora is also making its way to Thailand and is expected to be launched there in December. This is the 9′ Proton model to be exported to Brunei since proton made its presence in 2002.
The Exora marks Proton’s foray into MPV segment, a new segment for the 24-
year-old company.
“As a relatively young car manufacturer, the Exora is a major achievement for us and it signifies our commitment in developing products that satisfy the current market needs and wants, both domestically and internationally,” said Proton Holdings Berhad Chairman Dato’ Mohd Nadzmi bin Mohd Salleh.
The Exora encompasses almost 90 per cent of Malaysian parts and components and is the first “Malaysian-made’ MPV, with Proton’s involvement right from its design and concept to its engineering and manufacturing stages.
The Exora is also an engineering feat for Proton as it was developed in merely 18 months from the time Proton fixed the design (model-fix) right up to its production stage.
Dato’ Mohd Nadzmi added, “Brunei is an important MPV market for Proton as the segment is in high demand there.
“Our target market is for those families who are looking for an MPV that is competitively priced but spacious, stylish and up-to-date in terms of technology. We hope to see a positive response from the families in Brunei.”